Located in the center of Brighton, just steps from the sea, the building's extraordinary peaks and spires look is hard to miss.
Over in the pavilion's former Royal Stables and Riding School is the Brighton Museum & Art Gallery. This first-rate museum is worth visiting for its impressive collection of Art Deco pieces, its costume gallery with fashions from the 18th century.
The pier is populated with its amusement arcades, joke shops, fish-and-chip stands, and other fun things to do, including state-of-the-art thrill rides and game arcades.
Undoubtedly one of the most impressive new attractions on England's south coast, the British Airways i360 Viewing Tower is a must-visit.
The structure's circular observation platform can lift up to 200 people to heights of 453 feet for a spectacular view of the surrounding area and over the English Channel. Other features include a tearoom and gift shop.
Underneath the town's train station, the toy museum contains a vast array of vintage, rare, and unique toys from Britain and Europe.
Highlights of the museum's vast collection include antique model trains by Hornby; stuffed bears by Steiff; die-cast cars by Corgi; and all sorts of dolls, toy soldiers, farmyards, circuses, planes, and puppets.